The investment aims to enrich the video platform's content that caters to the diverse tastes of animation fans, gamers, and merchants. Initially positioned as a playground for China's ACG (anime, comics, and games) community, Bilibili has been expanding its offerings to a wide range of categories, like fashion, lifestyle, beauty, music, and technology. Their ambition is to become a comprehensive and vibrant community for all kinds of users and video creators.ĭespite its more diversified business, Bilibili's games are still its largest revenue-generating sector, which accounted for 40% of the total revenue in 2020. However, the gaming sector showed flat growth over the past year, declining from 71% and 53% in 20.Īccording to Bilibili's financial report, its game sector generated total revenue of CNY1.13 billion in the fourth quarter of 2020, down 11.7% month-over-month.Īs one of the cash cows of Bilibili, slowing revenue growth of the gaming sector is not a good sign, especially for a loss-making company like Bilibili, which has been in the red for 13 consecutive quarters.
Network presents a win-win situation Bilibili can promote its games through TapTap's distribution channels and attract X.D. Network's game fans to its video streaming rooms, while Bilibili can help X.D. network break out of its niche by reaching a broader audience on its platform.įounded in 2002, X.D. Network is a Hong Kong-listed online game developer/distributor, running 38 titles under its online community and distribution platform TapTap. Network's popular titles include Ragnarok Online Mobile: Eternal Love, Girls' Frontline, Sausage Man, and Muse Dash. Unlike traditional distributors such as application stores, Taptap doesn't charge a commission when the payment is made under the in-app purchase. It is not rare to see disputes between game developers and platform owners over revenue sharing. In January, Huawei has temporarily removed all Tencent games from its own app store after the two companies disagreed on revenue sharing. Huawei insisted on the original agreement for a revenue cut - a 50-50 arrangement for Tencent game sale on the Huawei app store, which Tencent can not agree on.įollowing the removal, Huawei users could not search Tencent games from the Huawei AppGallery, including some of its most popular titles such as Honour of King, Peacekeeper Elite, and Call of Duty Online.
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